#yoga and #kick-start
Hotdog Yoga is turning to Kickstarter and the yoga community to support the manufacturing and launch of its next product - you up for it?
Hotdog founder and CEO Michael Hess, who credits yoga as being transformational in his life, launched the first Hotdog Yoga bag about a year ago as a side project and was immediately encouraged by its grass-roots success.
Why crowdfunding? Hess says he decided to jump into it because "the yoga community is particularly welcoming of small business and good new ideas."